Logo Design
The totality of your company summed up in a one of a kind mark, it's what we do.
Company News
You Get What You Pay For.
Most logos start as a seedling in the hands of a spouse or in-house staff. Eventually, the company hits a critical mass, and it quickly becomes apparent that the papyrus logo Barbara in accounting made doesn't represent the mission of the company. Often, small companies take the next step and hire a template shop that claims to offer a custom one-off logo designed to their specifications. They do this for a couple hundred dollars, which is a guarantee that no one with any experience is truly designing the logo with any industry insight behind it. Essentially, they let you choose from clip-art logos, slightly-changed existing comps that were rejected by other clients, or worst of all, logos that are already in use. Hardly the way to start and/or grow a company. Think about some of the iconic logos out there, like the ones for Nike, Pepsi, Apple, and Red Olive. A lot of experience, originality, and industry insight went into them, to the point that you don't need to see the name of the company to recognize the logo. (Okay, our logo hasn't quite reached iconic status, but we can dream, can't we?) That's the power of a great logo.
Is My Logo Also My Brand Identity?
Some people are under the misconception that a logo = a brand identity, but the answer is "no, sorry, we have some marvelous parting gifts for you." A brand identity encompasses much more than just a logo. However, it is a critical piece of that identity and is often one of the first things people see when they're introduced to an organization.Why Should Red Olive Design My Logo?
There are many reasons:
- Our designers have years of logo-design experience.
- Before we start designing, our designers consult with you to see what kinds of logos you like and what you envision in your new logo. We like to say, if you want an apple, you won't be happy with the most beautiful orange in the world.
- Every time we create a new logo, we combine a solid strategic foundation with laser-sharp design acumen.
- We love to use words like "acumen." (Not really an answer.) Check out the logos we've designed, especially the logo updates where you can see the old logo and the new Red Olive version. We think you'll like the improvement.