While the terms "print design" and "web design" both contain the word "design," they could not be more different from each other. Unlike the digital world, print often involves other senses like touch — it's design you can actually feel. We tastefully select papers, finishes, die cuts, etc. to create a design experience that is not only gorgeous, but is downright cool to hold or flip through. How clients think and feel about your brand is summed up in moments like this. Billboards, magazine ads, brochures, letterhead, collateral pieces, and so on — they all need an experienced print designer to make them communicate effectively and look great.
Our theory is that if it can be made in the virtual world, it can most likely be produced in hard copy and unleashed on the world. We often start out working on either web or print for clients, and we almost always end with an integrated approach that includes both. Like PB & J, they just go together. Integrating print and digital media to represent your mark makes you stand out — and not in the way you stand out after getting a questionable haircut. This kind of standing out means you're getting remembered. And you go from being Nothing Special Co. to Hire Us, Inc.
Sit down with our print designers and chat about how you can use print to market your business effectively.