Pay Per Click
Get to the top, analyze, and convert.
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July 28th 2010Red Olive was invited to be part of the Art Institute of Salt Lake City Professional Advisory Committee (PAC).more... -
PAY PER CLICK (PPC) MANAGEMENT
PPC is the fastest way to get traffic to your website. Also known as "paid search", PPC can be an extremely effective tool that should not be overlooked. Our experienced SEO analysts do their research, we can advise on the best phrases even long tail phrases to get the highest conversion ratio per click.
We use a combination of inhouse marketing software and analytics to analyze and develop effective campaigns to keep costs down and conversions high. On a monthly basis you will be provided in depth reports as to what your best performing keywords and phrases were and advise on future changes to keep the campaign(s) effective. Experience pays when it comes to effectively converting thousands of visitors for a given phrase.
How Pay-Per-Click works:
- Our analysts determine keywords and phrases that are most likely to succeed
- A PPC account is designed according to your business needs and budget
- We analyze the return and constantly adjust ads, terms, exclusions to cut losses
- On-site landing page optimization is often part of a successful strategy
Why managed PPC?
- Immediately increase sales
- Attract the right visitors with the right keywords
- Discover hidden potential in long tail phrases that you may not have considered
- Target specific geographical areas
- Use your budget more effectively
Local PPC
Local PPC allows your advertising campaigns to be more successful by honing in on a specifc geographic area. Resulting in more qualified clicks and increased conversion which lower your overall advertising costs. For example a portrait photographer in Draper, Utah would never want to be paying for ads being displayed on national terms like "Portrait Photographer" knowing that they can only service clients in Utah. At Red Olive, we create and manage targeted ads to attract local visitors.
Our PPC analysts refine your local Pay Per Click ads until you reach the optimal formula for reaching local customers. We test different PPC Ads to identify which one is the most profitable for you by converting your local customers. We also keep an eye on your top competitors and make sure that you are always in the top three.