What is the ROI of Social Media?
1. Increase Brand Awareness.
People are talking about your industry in social media. People are also tweeting and posting news related to your industry. Participating in the conversion is a quick and cheap way to build your brand.
3. Enhance SEO.
Don't just sit back and wait for people to come to you from a Google search. Go out and let people know all the great stuff you are doing or offering. There are currently 800 million active users on facebook, and 100 million active users on twitter. Don't ignore them.
4. Build a Following (ROI).
When you launch a new product, service, or sale, would it be beneficial to have a large following to notify on twitter and facebook?
Example:
Herman Miller is a furniture and design company.
They have over 230,000 followers on Twitter.
When they launch a new product, do they stand to gain anything by tweeting the
news to their 230,000 followers?
The obvious answer: Yes.