Utah Company, Clark Outdoor Products revamps brand

Spencer Clark with Clark Outdoor Products came to Red Olive, a Utah branding firm, looking to creatively update their look to appeal to a more high end audience that would reposition them to be able to compete with brands such as North Face, Black Diamond, and Kelty.
We started out by redesigning their logo to give them a unique, proprietary identity that will successfully distinguish them for years to come. After …