Utah Web Design Blog

A lot of people ask me what I do for a living and I tell them “Graphic Design” but few ever really understand what that is, this seams to the case with some clients as well. I don’t know if its the way that I explain it or that people just can’t wrap there head around it, so I thought I’d try to put it writing. I was reading an article on graphic design on the AIGA website by Sharon Helmer Poggenpohl that I thought  explain it very well.  Here is a portion of the article that I thought explained in a simple manner what graphic design is:

“Suppose you want to announce or sell something, amuse or persuade someone, explain a complicated system or demonstrate a process. In other words, you have a message you want to communicate. How do you “send” it? You could tell people one by one or broadcast by radio or loudspeaker. That’s verbal communication. But if you use any visual medium at all—if you make a poster; type a letter; create a business logo, a magazine ad, or an album cover; even make a computer printout—you are using a form of visual communication called graphic design.

Graphic design is a creative process that combines art and technology to communicate ideas. The designer works with a variety of communication tools in order to convey a message from a client to a particular audience. The main tools are image and typography.”

I thought that explained it well. Below is also a very good description of what a designer role is in the communication process:

“Designers are the link between the client and the audience. On the one hand, a client is often too close to the message to understand various ways in which it can be presented. The audience, on the other hand, is often too broad to have any direct impact on how a communication is presented. What’s more, it is usually difficult to make the audience a part of the creative process. Unlike client and audience, graphic designers learn how to construct a message and how to present it successfully. They work with the client to understand the content and the purpose of the message. They often collaborate with market researchers and other specialists to understand the nature of the audience. Once a design concept is chosen, the designers work with illustrators and photographers as well as with typesetters and printers or other production specialists to create the final design product.” 

So to clients out there who didn’t fully understand what we do I hope that explained in a way that made sense to you.

Tool Design, a utah high precision machining company, has hired Red Olive, a utah search engine optimization firm, to assist them in reaching their goal of establishing a significant presence within the Search Engines. 

Primarily in the past Tool Design has relied mostly on word of mouth referral’s, but now with their business growing to a much larger scale.  They are ready to establish a significant online presence via search engines.

Congratulations to Clark Outdoor Products for getting chosen as the webpick of the day.  We’re proud to have had the fortunate opportunity to do work for Clark Jungle Hammocks. They’ve been a great client that has given us a lot of trust and creative freedom.

About Communication Arts/Webpick of the day: 

“Webpicks features outstanding examples of Web design selected based on a combination of superior aesthetics, technical expertise, functionality and overall site experience.”

Communication Arts is the premier source of inspiration for graphic designers, art directors, design firms, corporate design departments, advertising agencies, interactive designers, illustrators and photographers—everyone involved in visual communication.