Web Design
Web design impacts conversion, it’s that simple. A quality web design means a great user experience, which is more important than ever for SEO. Some SEO-Only firms may hate to admit it, but if your internet marketing strategy is rooted in bad design, your results won’t be as great as they can be. View our web design work.
Search Engine Optimization (SEO)
A competitor recently told one of our …
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The first thing I want to make clear is that you shouldn’t look at SEO and PPC globally in a versus style debate. In most cases, I believe you should utilize both categories of search marketing. This particular case study examined the traffic and conversion differences from SEO and PPC for a single keyword.
The first reason you shouldn’t look at SEO and PPC in a global "vs" style debate is …
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There are a variety of Google Adwords match types: phrase, broad, and exact. In most cases you’ll have a mix of these match types, so there is typically a wide range of keywords that can trigger your ads, and result in clicks. Therefore, you’ll want to keep an eye on what specific keyword searches are costing you clicks, aka money.
There are basically two methods to find this data. …
More+There can be only 1, well 10 if you’re talking about search engine rankings. (From Highlander, watch the long drawn out movie scene). One of the challenges of SEO is that you can’t be satisfied with helping a client go from ranking 100th for a phrase to 11th. Sadly, an 11th spot, page 2 in most search engines, will bring you little to no traffic.
Ranking 10th or better …
More+Link building is one of the most difficult tasks in SEO. Lately, I’ve been able to increase my link building conversion rate by looking for old company mentions in Google, where a link was never established. This is how to do it, and why it works.
How to search for old mentions:
First, search your company name in Google. Next click "show search tools." Click "custom range" and enter …
More+One of the most common hurdles for companies when launching a new website is getting the copy written for each page. Here are some ideas to help assist you in generating copy and content for your website. These tips will help your company create more interesting content and possibly help with Search Engine Optimization.
1. Review what other companies are writing on their page. Search for your topic in Google with …
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Startup companies typically have limited resources and tight budgets making it difficult to pay for SEO services. So here is a quick list of things a company can do to improve their rankings until they can afford to cover the costs for SEO.
Site Development – Communicate with your Developer
When you pick a developer to build a website for your new company, ask them about title tags and meta descriptions. …
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This article shows the number of Google search results for the search "intitle:[state] seo," per each person, in each state. Below the graphic you’ll find the individual numbers showing how many results there are per state (without any population size adjustments). The purpose of this information is to give you an idea of how many locally targeted SEO pages, companies, and search results there are compared to the number of …
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I’ve put together a list of SEO tips and resources to help you formulate components of your website. I’ve built this list of tips from experience developing sites and taking over SEO on sites where the initial developer wasn’t focused on SEO.
Title Tag:
Tip: Choose a title tag that best describes the content on the page, while containing keywords or a category element to help search engines categorize your page.
Example: …
One of the most common questions we get after we launch a web design project is “Do we offer SEO?” And the answer is: yes. In fact, we have been doing SEO for Utah companies for over 5 years. The typical scenario is that companies will want to focus on design and copywriting during the initial stages of a web development project, and not worry about driving traffic to …
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