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SEO Ethics Conference at UVU

Yesterday Red Olive attended a conference about SEO ethics at Utah Valley University. Ash Buckles, President of SEO.com, spoke on black hat vs. white hat SEO and the respective techniques to avoid and participate in. He first defined what the search engines consider to be black hat tactics. Black hat SEO tactics include website cloaking, keyword stuffing, hidden text, link farms and stealing content from other websites. He cited examples …

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