Utah Web Design Blog

Ranking for keywords is becoming an exact science. We have a client that has been in the Folding Table industry for 20+ years. Subsequently they have been in the top 10 Google results for “folding tables” for quite some time. While they have had great position for “folding tables,” they were hanging back on the 5th-6th page for “folding table.” After some research, we discovered the content and link structure was 80% +/- geared towards the plural version of folding table.

Check out the results of a little re-organization below:

Red Olive SEO

…where they belong. Turning Point Centers and Red Olive SEO teamed up to tackle the search engines for Utah Drug Rehab rankings. After a few short months of focusing on content and code, together we were able to surpass many of the road blocks to top rankings.

The top 10 spots for many of these key-terms are taken up by “drug rehab directories.” Many times the link back these directories typically require to be listed on their sites can be worth more than the link they give you. That is part of the reason they are usually in the top 10 and hard to topple. Think about it… if you have 30 pages full of drug rehab related content, which starts to make you an authority on drug rehab information, and you pass a link to a directory they receive a big boost in link juice. Now if that directory merely has a bunch of links on it, they appear to be an authority on links, not necessarily drug rehab. So you are trading 30 pages of content and information for a link from a site with a couple pages of links on them. I am not saying directories are bad, because they are helpful when used correctly, simply be careful when link trading. Remember, you can’t go wrong with content. Content is King.

Thanks Turning Point for letting us work on this project.

Every so often we hit Google and check our name to find individuals trading on our mark,  and noticed an interesting twist on the theme.   A  local competitor of ours Thoughtlab.com apparently thinks highly enough of us to run a Google PPC campaign on Red Olive .  Keep up the good work guys.

Apparently you can also bid on RED OLIVE on eBay, says they have a “Huge Selection”, god bless ebay!

 

Red Olive, a utah web design firm located in South Jordan, recently was hired by Cluster Resources to perform some identity and web design work for their new business venture.  Work that will be carried out will be 3 logos, one for their new sister company, one for the operating environment of their product , and one for their product.  In addition to the logos, Red Olive will have the opportunity to design their new website.

Since 2001, Cluster Resources, Inc. has been a leading provider in the workload and resource management software and services for cluster, grid and utility-based computing environments.

All of us here at Red Olive are excited to be working with such a great company.

Local SEO Campaign: 17 Days after launch – Pecks Painting is ranking for Utah terms that they were not in the top 30 for prior to launch. Steps Taken: Re-designed site using more efficient code, improved content organization, blog posting, and directory submissions. Check out their webposition results below:

The next steps in this local Utah SEO Campaign: Monitor Results, Re-Evaluate Keywords, and Continue Research.

In an effort to gain a stronger online presence, Turning Point Centers hired the Red Olive Search Engine Optimization team to assist them in accomplishing their goal.

Turning Point is located in Sandy, Utah where they can offer their clients the backdrop of the majestic Utah Wasatch Mountains.  In addition Turning Point is equiped with secluded lush grounds, a tranquil facility, and attention to detail and impeccable service during the healing process from drug and alcohol addiction.

What makes Turning Point the Utah Drug Rehab of Choice?  The answer is simple, more personalized one-on-one care, smaller therapy and education groups, combined with an uncompromising dedication to healing is precisely what makes Turning Point, Utah’s Drug Rehab Center of choice for experiencing the change of a lifetime.

Finding out what keywords are being used on any search engine at any given time has proven to be sometimes troublesome for SEOs using free tools online. But now, back by popular demand, the Google Adwords keyword research tool has something more to offer than a lame green bar — actual volume numbers.

So for those who are unfamiliar with what I’m referring to, Google Adwords a while ago decided to drop search volume amounts for its keyword terms where you only had a secondary indicator of how popular the phrase was by the amount of competitors bidding. For instance if I wanted to see how often the term “gourmet chocolate” was searched for, all I knew was there was a green indicator bar under Advertiser Competition that was completely full of green (as appossed to a bar that was an empty box meaning there was little to no competition). And it gave you only only the estimated cost per click.

It left all of us scratching our heads and saying where the h*ll is an actual search volume number. I can’t work with this, it’s like saying “how big is a bag,” it was all relative.

But now there are real quantitative numbers to measure with. So any PPCer or SEO can accurately gauge what they or their client is up against with. And to top it off they have the average month volume and annual search average amounts per term– very nice.

And I know, for all of you …in the know, I’m a little late with this, but I wanted to spread the word to those yet to stumble up it. Anyway, again it’s great to see Google came to their senses and provided yet another awesome free tool. With all that Ad revenue they pull in, I suppose they can throw us a bone from time to time.

What good is a site if it’s not seen? Well, you say, people simply know my place of business and can type the name in Google and It will pop up. This may be true, but have you made sure that you at least show up on the first 10 listings of Google, Yahoo or MSN. Also, what about new people that don’t know your business name but need the goods you are hawking, the services that you are rendering? Afraid of out-of-towners? Of course not — new business is better business. Clients become clientèle even if it is the virtual version of them visiting your site, plopping items in their “shopping cart” and checking out.

And if you’re not coming up on the top 10 listings in a search engine, the friendly face you saw in your shop a week ago that was traveling across the country, who decides to go online shopping for you when he gets home but doesn’t find your name up on the boards, you are out a sale.

Anyways, what I’m getting to is that to make your web presence known is to prime your home page and whatever landing pages you manage with proper “optimizing” measures, better known as search engine optimization (SEO). Red Olive not only makes your online business aesthetically pleasing to shop, but now makes it known and potentially a popular place to shop with our improved SEO specialties.

The Quick and Dirty SEO List

Here are some quick facts I’ve gathered to give insight as to what SEO has over word-of-mouth and phone directory marketing logic:

Be Seen Separately from Local Competitors

When you are listed in a phone directory you are packed among your local competition. When optimizing your site, you can be found under specific key phrases that are relevant to your company.

Most Search Online for Business and Goods Anyway

I don’t know about you, but I don’t use the directories anymore, I use search engines to find businesses, addresses and places to get things done or have fun. Marketing online is really the better investment in this regard.

Get Your Site to Pay for Itself

Your business online will simply pay for the SEO investment you put into it in the long run. If your SEO specialist invests proper white-hat (ethical) techniques to make your presence online bring in new leads and new buyers, you’ll find this better in the long run than many other direct mail or print ad marketing. Because not only does this bring in more buyers, investors and prospects, but it betters your business reputation, public relations and overall noteriety.

You Can Measure SEO

Site visitations and metrics are easily constructed. You can look at the numbers to find out if the efforts are worth it. With other ad platforms, such as phone book ads and signage, you shoot into the dark and hope your gut is right.

There are many more ways SEO is worthy for your business. And just like our design and site beatifying processes, we value SEO just the same. Our SEO services are primed and ready to spread your word.

Tool Design, a utah high precision machining company, has hired Red Olive, a utah search engine optimization firm, to assist them in reaching their goal of establishing a significant presence within the Search Engines. 

Primarily in the past Tool Design, a utah cnc machine shop, has relied mostly on word of mouth referral’s, but now with their business growing to a much larger scale.  They are ready to establish a significant online presence via search engines.

Hearth Kitchen hired Red Olive, a utah web design firm, to tackle a number of projects (i.e., Web design and Development, Search Engine Optimization, Ecommerce, etc.) alongside the launch of their new informercial.

Hearth Kitchen’s revolutionary new product, the HearthKit is designed to faithfully convert home ovens into Brick ovens, allowing the home cook to experience the exceptional benefits of hearth oven baking and cooking.

The HearthKit is manufactured from a blend of cordierite, a specialized blend of earthen materials, bonded to create a ceramic material. The key to a hearth oven is its unique ability to cook foods from the inside out, not just the outside in! Typically, roasted products may be baked at higher temperatures, allowing the food to sear on the outside and maintain juiciness inside. The incredible benefits to hearth-baked products are well documented and unchallenged.