Utah Web Design Blog

What good is a site if it’s not seen? Well, you say, people simply know my place of business and can type the name in Google and It will pop up. This may be true, but have you made sure that you at least show up on the first 10 listings of Google, Yahoo or MSN. Also, what about new people that don’t know your business name but need the goods you are hawking, the services that you are rendering? Afraid of out-of-towners? Of course not — new business is better business. Clients become clientèle even if it is the virtual version of them visiting your site, plopping items in their “shopping cart” and checking out.

And if you’re not coming up on the top 10 listings in a search engine, the friendly face you saw in your shop a week ago that was traveling across the country, who decides to go online shopping for you when he gets home but doesn’t find your name up on the boards, you are out a sale.

Anyways, what I’m getting to is that to make your web presence known is to prime your home page and whatever landing pages you manage with proper “optimizing” measures, better known as search engine optimization (SEO). Red Olive not only makes your online business aesthetically pleasing to shop, but now makes it known and potentially a popular place to shop with our improved SEO specialties.

The Quick and Dirty SEO List

Here are some quick facts I’ve gathered to give insight as to what SEO has over word-of-mouth and phone directory marketing logic:

Be Seen Separately from Local Competitors

When you are listed in a phone directory you are packed among your local competition. When optimizing your site, you can be found under specific key phrases that are relevant to your company.

Most Search Online for Business and Goods Anyway

I don’t know about you, but I don’t use the directories anymore, I use search engines to find businesses, addresses and places to get things done or have fun. Marketing online is really the better investment in this regard.

Get Your Site to Pay for Itself

Your business online will simply pay for the SEO investment you put into it in the long run. If your SEO specialist invests proper white-hat (ethical) techniques to make your presence online bring in new leads and new buyers, you’ll find this better in the long run than many other direct mail or print ad marketing. Because not only does this bring in more buyers, investors and prospects, but it betters your business reputation, public relations and overall noteriety.

You Can Measure SEO

Site visitations and metrics are easily constructed. You can look at the numbers to find out if the efforts are worth it. With other ad platforms, such as phone book ads and signage, you shoot into the dark and hope your gut is right.

There are many more ways SEO is worthy for your business. And just like our design and site beatifying processes, we value SEO just the same. Our SEO services are primed and ready to spread your word.

Tool Design, a utah high precision machining company, has hired Red Olive, a utah search engine optimization firm, to assist them in reaching their goal of establishing a significant presence within the Search Engines. 

Primarily in the past Tool Design, a utah cnc machine shop, has relied mostly on word of mouth referral’s, but now with their business growing to a much larger scale.  They are ready to establish a significant online presence via search engines.

Hearth Kitchen hired Red Olive, a utah web design firm, to tackle a number of projects (i.e., Web design and Development, Search Engine Optimization, Ecommerce, etc.) alongside the launch of their new informercial.

Hearth Kitchen’s revolutionary new product, the HearthKit is designed to faithfully convert home ovens into Brick ovens, allowing the home cook to experience the exceptional benefits of hearth oven baking and cooking.

The HearthKit is manufactured from a blend of cordierite, a specialized blend of earthen materials, bonded to create a ceramic material. The key to a hearth oven is its unique ability to cook foods from the inside out, not just the outside in! Typically, roasted products may be baked at higher temperatures, allowing the food to sear on the outside and maintain juiciness inside. The incredible benefits to hearth-baked products are well documented and unchallenged.

We are big fans of wordpress and would like to share some of our own research to help others with similar issues.  It really sucks that Wordpress by default doesn’t work with php/IIS installs.  One would ask why not just switch to Apache?  Because it can’t run ASP.NET, that’s why.  Rather than dedicate an apache box just to gain a blog site with search engine optimized URLs, lets just get it to work eh?

1. You have to use PHP 5.2.0 or earlier.  5.2.1 results in 404 Errors.
2. You need a little ISAPI filter installed on the site that replaces the mod_rewrite functionality.  Download dll and ini files here
3. Step by Step instructions with pretty pictures here
4. These tutorials were written before the release of php5.2.1 which promptly breaks the functionality, so there is no mention of this bug. Coincidentally we tested it with php5.2.3 too and it returns bad headers so stick with 5.2.0 for now.

If you would like a DEMO simply look at the URL in your browser. I like it when things just work.