The focus of this post is to give you ideas for finding data to create an infographic. Infographics are a powerful tool to build natural links for SEO. There are hundreds of infographic tutorials, but most of them are related to the design and abstract details of the thought process. I want to help you with the data discovery process.
There are a lot of research firms that release data and …
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Being huge baseball fans, when we heard that the youngest player in history to ever win back to back MVP awards in Major League Baseball was looking for a firm to design and develop his website we jumped at the opportunity. Dale Murphy was one of the most beloved athletes to ever play in Atlanta. His number (#3) was only the fifth in Braves history to be retired joining those of baseball …
More+Link Building Ideas
Link building can be a difficult and time consuming task. And in fact, I started building this list of ideas out of a desire to return to the basics of links and why someone might want to link to you. Rather than focusing so much on what competitors are doing and trying to get in their same link profile, which is time consuming and really not much …
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The national Addy awards are in, and Red Olive secured a gold for our work on The Chork project.Â
Why does this mean anything?  The American Advertising Federation  Addy’s is a real world, tangible competition with renowned agencies competing, award ceremonies, judged by experts at top firms in the industry, and is hosted by a real entity, the AAF.  Wining amongst your peers in the local Addys is rewarding but competing on a national level is the …
SEO vs. PPC
In most cases, businesses should focus on both SEO and PPC. There are a number of benefits from engaging in both methods of search engine marketing at the same time. First and foremost, combining these strategies gives you the opportunity to have double exposure on the first page for any given search phrase. You could have a spot in the PPC ad space as well …
More+Q: What is website keyword optimization?
A: Organizing your website in an easy to use, organized, and categorized by keyword manner.
Q: How do I know what keywords to use?
A: This would be an entire post of it’s own, but I will share some quick tips.
1. Think about what you would likely search, if you were the customer or user.
2. Add relevant elements of location (…in Utah), price (…under $1000), quality (top… …
How to automate MySQL backups with a .bat file on a Windows server. Typically we have used the backup facility built into MySQL administrator, which unfortunately has now reached end of life. While it worked well it had some major shortcomings. For example once you created a scheduled backup it would only include the databases you told it to at the time of creation. Well, if you are like us and …
More+Using Virtual Pageviews to track events where there is no destination page.
Setting up goal tracking in analytics should be one of the first steps of any SEO campaign. I am using this code with an SEO campaign where a particular page has a quick contact form that doesn’t post to a thanks page. So there is no destination page to track.
Code on page:
Result in Analytics:
Pageviews for this …
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Analytics – Bounce Rate vs. Exit % Rate
I regularly get asked what the difference is between bounce rate and exit rate. And I usually forget how to explain it. So here it is, bounce rate vs. exit rate:
Bounce Rate
Bounces / Entrances = Bounce Rate.
“Entrances” are defined as “The number of times visitors entered your site on this page.”
“Bounces” are defined as “The percentage of single-page visits (i.e. visits …
General Phrase (“Folding Tables”) vs Small Group of More Specific, Easier to Rank for Phrases.
“How to Purchase Form” – General (Short Tail Keyword) vs Specific (Long Tail Keyword) form completion and conversion rate analysis.
It”s kind of obvious that more specific keywords are better, but here is some actual data I gathered from an existing SEO campaign of ours:
Folding tables:
Harder to rank for keyword, far greater search volume, often thought of …
