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How to break up content in HTML

I was curious about what might be the best way to break up content in html for SEO. Not only for SEO purposes, but also to develop a pattern to stay consistent. So I went to the source. I looked at 3 google pages to see how they divided up the content on pages. By content division, I am talking about how do they code the …

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New PGA Utah website launched

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PGA Utahselected Red Olive to handle the overhaul of their website for 2011.  Some highlights of the new site are:

Custom CMS to handle one off features below that would not exist in an off the shelf cms
Course directory by region, alpha, or individual.
Trick wallpaper background that can toggle between wallpaper mode showing fantastic photography from local courses and hide site content or website mode where it randomly rotates in the …

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Red Olive takes home Gold and three Silvers in the 2011 Utah AAF Addys awards!

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We work hard all year long and we select a few projects that we are particularly fond of to submit for judging in the AAF – American Advertising Federation. They fly in judges from all over the country to take a peek at the creative works from the local agencies and design studios. Each year there is a theme for the gala, this years was a very cool and extremly creative vintage bowling …

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Hello Utah Realtor Friends, we need an MLS posting…

Hello Utah Realtor Friends, we are trying to purchase a larger studio but we must first sell the building we are in. Anyone interested in putting up a listing for us on the MLS for a flat fee? Catch: We will pay 3% total commission to whomever sells it, if that’s you great, if it’s another Realtor it’s theirs. Call us at 801-545-0410 and ask for …

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Adwords Phrase Match vs Broad Match

The difference between ‘phrase match’ and ‘broad match’ often confuses clients and new Adwords users. So I thought I would explain the differences. And test it, to make sure.

Adwords Test:
I added two phrases to an Adwords campaign (set to run ‘in’ Utah only).

"Hunting Property" Set as Phrase Match in Adwords
Hunting Property Set as Broad Match in Adwords

Here are the results. Green checks indicate …

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Twitter and Facebook – profile and brand searching

Twitter and Facebook, profile and brand search volume numbers. I was curious to know if more people search for Twitter profiles versus Facebook profiles. For example, do more people search Google for "Lebron James Twitter" or "Lebron James Facebook?" I have attached the charts and data below. I pulled the numbers using Google’s search tools.
(Keep in mind, at the time of this post, Lebron has 4,182,092 …

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Our branding efforts, legitimized in the motorsports industry

One of our clients, TSA Motorsports, just dropped off the 1/12th scale r/c model of their Baja trophy truck.  Couple months back we signed a release so they could use our logo as a sponsor on the truck and have been waiting patiently to see / drive the finished product.  Pretty cool seeing your design work immortalized on real Baja trophy truck but somehow even cooler on a  remote control …

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Local Search and Keyword Order

Do more people search ["Location" + Keyword], [Keyword + "Location"], or [Keyword + "in Location"]? The answer based on the data I am looking at today suggests ["Location" + keyword] almost always wins. Sometimes the difference is minimal, sometimes the difference is huge.

The takeaway message is to try and rank for as many keyword combinations as you can, but make sure you do the research and focus …

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