As one of the oldest and most reputable genealogy research firms in Utah, Pro Genealogists faced the daunting task of revitalizing its brand. To help lighten the load, the company turned to Red Olive Design to overhaul its existing vast website, which had been coded entirely with static HTML. In developing Pro Genealogists’ new look, an understanding of the industry was paramount. Red Olive unveiled a stunning new brand that met the goals of management by visually delivering the message of experience, expertise, and value to the consumer. Red Olive then extended the new brand to various print collateral as well.