The Utah Valley Parade of Homes® is a memorable event for attendees and builders across Utah County. Red Olive created a new brand for the 2012 Parade, as well as QR Code ticket taking system that would be able to easily track statistics for future marketing to home builders, and exhibitors.
There were 12,365 unique visitors to the parade. Each attendee visited 8.7 homes out of 19. 929 people voted for the People's Choice Award. 88 products were scanned.
An extremely valuable tool for the parade for years to come!