Hardcore Baja racing teams require a different approach to branding and design than your typical
client.Our goal was to build an identity around the TSA team that demanded respect from other
teams while still promoting sponsorships.
Mission accomplished. Because sponsors are an
important component of any racing team’s funding, evolving from the "Shark Attack” brand
into the more professional and "sponsor friendly” TSA Motorsports brand was key. With
the strategic groundwork laid, it was time for a full flash interactive site that not only
reinforced the new brand, but also delivered the goods. The new site featured
everything from a full video carousel of competitions to custom garage
animations. The hidden "easter eggs” were certainly a crowd pleaser too.