As one of the region’s premier Helicopter training schools, Upper Limit Aviation was not being served well by a dated website that offered little in the way of information or flare to its prospective students. Upper Limit was overdue for a major overhaul of its web presence. In addition to a stunning new aviation-inspired look that leveraged both flash and HTML to enhance SEO, the site also featured top-notch back-end functionality through a robust content management system including a forum, dynamic photo management system, and newsletter module.